By: Álvaro Emiliani
Creators’ economy is a popular term and a growing one in the tech industry. These are creators in arts, film, television, and music who find in emerging and revolutionary technologies the opportunity to build profitable and sustainable business models. Looking for America is a great example of this. A project that has found in tokenomics an huge opportunity to develop and evolve.
Film directors Nelson Navarrete and Alex Ulises took on the task of creating a feature film, so far, named “Buscando America” (Looking for America) based on financing strategies with tokens and blockchain. This is not simple crowd funding with cryptography, “Looking for America” is the construction of a creative ecosystem that generates entertainment content such as documentaries, photographs, and films through collaborative strategies with its own community. I spoke with Nelson Gonzalez Navarrete about “Looking for America”, creativity, chaos and the true, amazing story behind a film turned startup.
Looking For America: a film as for now.
Navarrete is very clear about the characters, structure, and nuances of the story. But he is aware that when it comes to creativity and technology, today we are here but tomorrow anything could happen. As for today, many refer to the project as “Looking for America“, but even the name could change. As Gonzalez Navarrete, co-director of the project says “Looking for America” is the ecosystem that encloses the film, which does not have a name yet. We decided that for the film is to early to call it anything”
Looking to…turn a film into a startup
We are just infant of a project with WEB3 strategies for its financing and possibly creative development. A community of holders with active participation in the evolution of it and its variants. Collections of NFTs that lead the production path and more. “Looking for America” is a film turned into a startup! Technology, creativity, roadmap, patience and allies, in this case Disrupt3rs, a firm that operates at the intersection of technology, entertainment and culture, helping creators excel with industry insights and resources. We foster entrepreneurship in the creative industries.
To quote Gonzalez Navarrete “It started as a script and has become an ecosystem. And at the end of the day, it will be a startup “
A dream that triggers an ecosystem…can be an Eden.
Looking for America as an ecosystem revolves around many projects. Every NFT collection and every fundraising strategy is a piece of art, both structurally and visually. The Idiosincracia collection seeks to begin the pre-production of the film and is a collection of 2,500 photos that shows part of the research to find characters and places that represent the idiosyncrasy of Medellín. The photographs include portraits, colors and situations that serve as inspiration for their creators in the process of writing the film’s script. NFT marketplace OpenSea selected Idiosincracia as a standout collection.
About the co-directors, and creators, of Looking for América
This developing ecosystem is built by Latin filmmakers with the intention of producing an independent film. It is composed by Alex Ulises and Nelson G. Navarrete in the direction; along with JN Silva, Web3 executive producer of the project.
Nelson G. Navarrete is a multimedia artist passionate about cinema production and directing. He has directed music videos for Latin acts like Canserbero and Lil Supa.
His feature-length documentary “A la Calle” was distributed by HBO Max in 2020, granting him admission to the “Producer’s Guild of America” and an Emmy Award nomination in the “Outstanding Politics and Government Documentary – 2022” category.
Next to Navarrete on the wheel is Alex Ulises, a Colombian cinematographer living in Medellín. Ulises was Director of Photography in VIPASSANA, “Short Film Official Competition”, Cannes Film Festival 2015.
He has worked as a Director and Creative for music labels such as Universal, Warner and Sony, writing and directing music videos for renowned Latin artists such as Maluma, J Balvin, Akapellah and many more, adding two billion views. He is currently developing his first fiction feature film within an ecosystem that merges cinema and WEB 3.